PROJECT #19: SPONSORED 2023 MIDLAND AREA RIVER DAYS
Education & Awareness
August 4-5, 2023 | Midland, MI | Tittabawassee River
$1,000
donated to support Midland Area River Days, organized by the Midland Area Community Foundation
FILM PREMIERE
The Conservation Kid premiered at the festival’s outdoor family movie showing in downtown
$2,000
donated to support River Hero, Cash Daniels, in his continued conservation efforts
INVESTED IN COMMUNITY SUCCESS
Rivers are Life was proud to sponsor the Midland Area River Days Festival in our very own backyard of Midland, MI in August 2023. This community event helped us highlight the work of River Hero, Cash “The Conservation Kid” Daniels. We’re inspired by Cash’s monofilament bin creation, which he uses to collect and repurpose fishing line waste, and we’re excited to partner with him to bring these bins to Midland waterways. (His first project outside his home state of Tennessee!)
Cash joined us for the festival to introduce our film, The Conservation Kid, before the outdoor screening on Friday, August 4. The film, which premiered in May 2023, shares the story of 13-year-old Cash and his efforts to clean up his hometown waterway, the Tennessee River.
PROJECT GALLERY
THANK YOU TO OUR PARTNERS
“It was rewarding to work with Dow alongside their partners Ducks Unlimited and Rivers are Life to support a local ecosystem. It’s important we take an active role to preserve nature for the benefit of communities now and into the future. I hope more individuals and organizations get involved.”
Austin Dillon
Driver, RCR Racing
“Dow is committed to finding innovative and collaborative ways to protect rivers and other natural ecosystems. We want to continue to raise awareness around conservation needs and to encourage and inspire other like-minded organizations to join us in supporting healthy ecosystems and programs such as Rivers are Life.”
Carrie Houtman
Sustainability Director for Circularity and Climate at Dow
"Through films, events, and community projects, Rivers are Life is building a global movement to engage river advocates, activists and supporters every day to preserve, protect and explore the world’s waterways and ecosystems. Partnering with prominent figures like Austin Dillon ahead of the Illinois 300 NASCAR race was a unique opportunity to highlight the important role rivers play in front of an entirely new audience.”
Chris Keefer
Founder and CEO of BeAlive Inc.
& co-founder of Rivers are Life
