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Pattrn + Rivers are Life

Reaching new audiences through a distribution partnership
Pattrn's mission is to explore, inform, engage and revel in the patterns of our amazing planet.

Distribution Partner

 

Pattrn is a social platform dedicated to highlighting stories about the changing environment affecting local communities. It was created with those in mind who love the earth, want to fight for its future, and are interested in learning more about how to protect it.

Since its launch in partnership with The Weather Channel, Pattrn has evolved from a social media community to a free ad-supported TV (FAST) channel. Pattrn’s content focuses on climate and sustainability news and programming. In April 2022, the brand debuted a new television show on The Weather Channel titled, Pattrn. The Pattrn show airs weekdays from 12 p.m. to 1 p.m. ET on The Weather Channel.

 

Pattrn joins Rivers are Life as a distribution partner to assist in further amplifying the voices of our River Heroes. With Pattrn’s streaming support, Rivers are Life looks forward to connecting with an even larger audience as we aim to promote awareness about conservation efforts being made across the globe.

Environmental challenges such as climate change and pollution affect our world’s rivers and surrounding communities, but sustainability leaders and environmental groups fight to protect our natural world and instill lasting changes. Rivers are Life is committed to telling the stories of these River Heroes who inspire hope and action.

As a distribution partner, Pattrn’s streaming of Rivers are Life content will garner more awareness around environmental issues and impactful solutions. Through this partnership, Rivers are Life anticipates educating and inspiring a broader audience about the importance of caring for our world’s rivers and communities.

Find Pattrn’s 24/7 streaming channel on platforms including Local Now, Tubi, Plex, Xumo, and Weather Channel app on Roku.

TUESDAY, JUNE 6TH – KINGS OF THE KENAI

12pm ET Pattrn TV: Zach Green, Rivers are Life

6/10pm ET Pattrn Streaming: Kings of the Kenai

 

TUESDAY, JUNE 13TH РRIVERS OF ANGELS 

12pm ET Pattrn TV: Dennis Mabasa, Friends of the LA River

6/10pm ET Pattrn Streaming: Rivers of Angels

 

TUESDAY, JUNE 20TH – VOICES FROM THE WATER

12pm ET Pattrn TV: Fred Tutman, Patuxent Riverkeeper

6/10pm ET Pattrn Streaming: Voices from the Water

TUESDAY, JUNE 27TH, KEEPERS OF THE NORTH

12pm ET Pattrn TV: Ross Gibby, Center for Regenerative Design and Collaboration

6/10pm ET Pattrn Streaming: Keepers of the North

 

WEDNESDAY, JULY 5TH – FROM MUMBAI WITH LOVE

12pm ET Pattrn TV: Clint Wilson, Louisiana State University Center for River Studies

6/10pm ET Pattrn Streaming: From Mumbai with Love

 

WEDNESDAY, JULY 12TH – NATHALIE LASSELIN’S DEEP DIVE

12pm ET Pattrn TV: Nathalie Lasselin

6/10pm ET Pattrn Streaming: Nathalie Lasselin’s Deep Dive

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